Last night Conde Nast hosted Fashion Rocks at Radio City Music Hall in NYC. The Pussycat Dolls tried their hand at a Bollywood getup with the help of Desi Hits! The Pussycat Dolls are highlighting the growing Desi phenomenon by strutting on the red carpet in Indian sarees designed by Rocky S, a fashion designer who has carved a niche in the Indian fashion industry. Desi Hits! enlisted the help of fashion and retail expert Hitha Prabhakar to style the Pussycat Dolls.
Fashion Week in New York is the perfect place to showcase Desi culture,” says Rocky S. “By wearing traditional Indian dresses, the Pussycat Dolls are supporting Desi culture in front of all the bright lights at Fashion Rocks and reiterating once again that Hollywood is going Bollywood.” “Desi pop culture is quickly becoming an international phenomenon. Through our site Desi Hits! we are delivering key information about how Eastern music, fashion and entertainment are fusing with Western audiences,” states Anjula Acharia-Bath, CEO of Desi Hits!, who along with her husband, Ranj Bath, have made this all possible.
Rocky S has made quite a name for himself in fashion in India. His ingeniously created designs were not only creatively applauded, but also changed the trend in the industry. He brought an age of revival and this time, the revival was making Desi clothing fashionable and a “must-have.” After making a niche in the industry as well as a successful venture into the retailing forum, he launched his brand 'Rocky S'.
Source PR Newswire