Hottie Popstar Rain was hired as Pizza Hut’s Brand Ambassador in order to help win back some market share. The campaign is aimed at young women with limited time and budget looking for an alternative to “the usual lunch options”.
Pizza Hut remains Korea’s leading pizza restaurant chain, domestic competitors such as Mr Pizza were steadily eating into its market share with aggressive marketing tactics incorporating top celebrities. Mr Pizza has risen significantly in popularity among women through the use of popular female actress Keun-young Moon as brand ambassador.
Poor Rain needs all the money he can get, now that all these people are coming out of the woodwork to sue him.