Singer Rain was named PR ambassador for Korean food on July 13 at a ceremony that was held at the Ministry for Food, Agriculture, Forestry and Fisheries in Gwacheon, Gyeonggi Province.
Rain was just appointed First Global Goodwill Ambassador to Seoul.
Singer Rain has been named PR ambassador for Korean food. The Ministry for Food, Agriculture, Forestry and Fisheries appointed Rain on July 13 at the Gwacheon Government Complex. Over the next year, Rain will appear in video materials publicizing Korean cuisine and attend major events related to Korean food.
Rain said, "To me, Korean food is like a mother and my primary instinct. While holding overseas concert tours and filming movies, I always wished that Korean food was more competitive so that more people could enjoy it. I’m thankful for this opportunity to publicize it". The singer added, "Chinese and Japanese cuisines are very popular abroad compared to Korean cuisine. I want to publicize the health benefits of Korean food so that people all over the world can enjoy kimchi and tteokbokki".
Rain says his favorite Korean dish is tteokbokki, which he said made a perfect snack that he used to enjoy while at school.
The minister for Food, Agriculture, Forestry and Fisheries expressed his appreciation to Rain for taking on his new role and said he hopes that, with ‘Rain"s help, Korean cuisine will become as big a star as Rain in the global arena. He also pledged active support to ‘Rain"s overseas fan meetings by treating his fans to Korean delicacies.
The appointment plates that were given to Rain that day were produced in the form of a roll and ceramic pot to publicize traditional Korean culture.
A ministry official said the ministry chose Rain as PR ambassador in a bid to nurture Korean cuisine into a global industry and globalize its taste so that people all over the world can enjoy it.