Propelled by the prominence of First Lady Michelle Obama and newly minted Supreme Court Justice Sonia Sotomayor, 2009 has become the year of "multicultural" women. The U.S. is on the verge of experiencing the multicultural women’s century
Already accounting for nearly a third of the women’s population, multicultural women (defined as women who do not identify themselves as non-Hispanic white) will be in the majority in a little more than 30 years. Barely 20 years from now, multicultural women will predominate among 25- to 44-year-old women. And by 2050, multicultural women will represent 51% of the female U.S. population.
Such population strength is leading to economic might. "Black, Latina, Asian-American and other multicultural women already wield buying power in excess of $1 trillion and are the primary decision-makers in the vast majority of their homes," said Tatjana Meerman, Publisher of Packaged Facts. "Multicultural women represent more than one-quarter of the buying power of all U.S. women."