An exclusive IPTV channel dedicated to Korean pop star Rain is bringing new meaning to the concept of star-centric television — which, up until now has generally presented itself in the form of reality shows. With a fashion brand and two Wachowski Brothers’ films under his belt — one set for release in November — and an Asian tour on the horizon, it seemed that the market for Jung Ji-hoon a.k.a. Rain had reached its saturation point. The only medium left, it appeared, was in the world of publishing — the highly successful star has yet to write an autobiography.
But that was not the case.
An exclusive IPTV (Internet Protocol Television) channel devoted to the star is coming soon, which means that hardcore fans will be able to tune into Rain 24/7.
According to a press release from Rain’s agency, J. Tune Entertainment, the channel was originally set to start in mid-August. However, a J. Tune Entertainment representative said that the programs were still being developed.
"It will open soon," the representative said over the phone.
Slated to feature everything from never-before-seen footage of the star to Rain-related dramas, advertisements, concerts, music videos, and, footage and spreads of SIX TO FIVE — the fashion brand that Rain helped design and plan — the channel will be available through SK Broadband’s IPTV service Broad&TV.