Danny Boyle has called for more competitive pricing over cinema trips, to help encourage the next generation to go to the movies.
Boyle was speaking at the launch of National Schools Film Week, which will see almost 2,500 free film screenings for schoolchildren in more than 560 locations across the UK.
"There has always been this feeling of a special occasion when you go to the movies." Danny said.
Boyle said that one of the ways to combat internet piracy was to get youngsters into the habit of going to the movies.
He said getting them into such a routine "will help as much as measures to combat piracy".
He’s right! Add the food and parking into the equation and you might a well go on an overnight trip. Lower the prices!!