A billboard of Rain’s new film "Ninja Assassin" has been hung in New York’s Times Square, making him the first Korean to appear on the board for a movie, according to his agency.
Only Korean companies such as Samsung or LG have been able to advertise themselves in Times Square before.
J.Tune Entertainment said that the billboard — almost 18 meters wide by 12 meters high — was hung above smaller billboards for some of Broadway’s most famed musicals including "West Side Story" and "Chicago".
The agency said they were informed of the billboard by a Korean residing in New York and received many congratulatory messages on his blog and website.
The film is scheduled to be released on November 25, 2009.