Some brands are running from Tiger Woods as a celebrity endorser but Orlando-based Corona Cigar Co. is running toward him offering the golfer $100,000 as a celebrity "smokesperson." We know, chump change. The brand is clearly looking for publicity. Owner Jeff Borysiewicz has said that the company doesn’t condone anyone’s alleged extramarital affairs but welcomes Woods as a potential endorser. Woods has visited Corona in the company of Charles Parker before. Corona has never before made a sponsorship offer, he said.
"There’s a lot of synergy between smoking cigars and golfing," said Borysiewicz, who added that many of his customers enjoy both pastimes.
That wasn’t the synergy we were thinking about.
Some of Woods’ core endorsers including Accenture, Gillette and Gatorade have said they will review their association with the golfer and he won’t be playing golf for a little while so perhaps he should take the deal for some running around money.