The Wonder Girls appeared on JWT Intelligence’s (converting cultural shifts into opportunities) 100 Things to Watch in 2010 feature, taking the 99th spot on the alphabetically ranked list.
JWT Intelligence is the trend-spotting branch of JWT, one of the world’s largest advertising and communication businesses. The company created the "10 Trends for 2010" list by conducting extensive research throughout the year through "quantitative, qualitative and desk" methods as well as "input from more than 50 trendscouts around the world." This is quite an accomplishment for the Wonder Girls to be ranked by such a prestigious organization.
It’s a compilation that reflects broader shifts we’ve been following, from growing awareness and action around health and wellness and the environment to warp-speed developments in technology. It also shows how accelerating demographic, political and economic power shifts are manifesting in our everyday lives. And it points to the way industries are redefining or reinventing themselves to survive or to fully leverage these power shifts.
This year, many of JWT’s Things to Watch reflect repercussions of the Great Recession, from “energy dieting” to “luxury goes East” to “trip bundling.” The people on the list—from pop culture, sports, politics and other sectors—have the potential to drive or shape trends in the near future.