British Asian Born artist, Amar releases a refreshing neoDesi pop album titled, Show It Off. The long-awaited album has been in the works for two years and features Amar at her creative best, singing exclusively in Hindi to a backdrop of urban R&B beats.
Amar’s album features collaborations with some of the music world’s most prolific talents. She is the “Indian Muse” for mainstream hip-hop producer, Timbaland and lent her seductive vocals to ‘Bombay’ on his Culture Shock album. Jim Beanz, another major hip-hop producer is featured on the track ‘Masala’. Amar has also teamed up with musical powerhouse trio Shankar Ehsaan Loy who produced and are featured on the track Sajana. A major listening treat is the track ‘Bombay Billionaire’ which is a duet and co written with Indian superstar Sonu Niigam. Amar’s diverse collaborations create an extremely neoDesi sound.
All of Amar’s videos are slick and sexy and show off her style and beauty. She is obviously going to be the next pop culture icon for South Asian youth.
Listen and watch her single “Show it Off”