Jolin, 29 is a Taiwanese pop star (she sings in Mandarin, known as Mandopop). She’s paired up with CEO Ken Erman of Seventy Two Changes, who knows a thing or two about pairing up with rockstars. Erman was co-founder of Gwen Stefani’s clothing line, L.A.M.B, which he ran until late last year. Jolin is such a hit in Taiwan, her song “Slow Life” has reportedly been used in the last year by more than Taiwanese 3,000 schools as a replacement for the recess bell.
Jolin has been the first Asian superstar to effectively partner with a US fashion company, creating fresh and wearable designs that appeal to customers globally. Jolin’s ever changing personal style is evident in every collection, and women are encouraged to have fun with the styles and make each piece their own.
Together, Jolin and her team are able to strike the perfect balance of Mandopop style with New York downtown chic. She draws from her music and dance for inspiration, and welcomes the new challenge of expressing herself though fashion design. With Seventy Two Changes, she is also able to empower women with the freedom to explore and change. Each piece is special enough to stand alone or work as a statement piece with a women’s existing wardrobe. At the same time, the versatility of the collection allows for all different interpretations according to the wearer’s personal style.
Seventy Two Changes will continue to strengthen its presence in China by opening additional stores in the Shanghai area, expanding to Beijing and Guangzhou in 2011.