Diddy, now Kimora. Both designers will have their lines at Macy’s.
“It’s very trendy, it’s very young and it’s very fun,” says Simmons of the line, which is priced from $19.99 to $34.99 at retail.
Kimora has Baby Phat and Fabulosity, the junior collection she does for J.C. Penney. Simmons said the difference is that Kouture is completely trend driven, rather than urban and streetwear related. Key items include rompers, blazers and studded leather jackets. And there’s the Macy’s angle, of course. Phat Farm has been with Macy’s for years, but Kouture is the first line Simmons has developed exclusively for the retailer, a process that was documented on her Style network reality show “Kimora: Life in the Fab Lane.”