Louis Vuitton will be paying homage to India’s biggest and brightest religious festival through specially-designed store windows, to be unveiled this week across the world.
Rajeev Sethi, a New Delhi-based artist and scenographer known for bringing contemporary relevance to the work of traditional artists and craftsmen, collaborated with Louis Vuitton to design the Diwali-themed window displays.
From November 5 to mid January, all of Louis Vuitton’s 454 stores spanning five continents will feature columns of trunks made of banana leaves, which will glow softly like lanterns and are “aimed to give passers-by the feeling of gaiety and festivity,” says the company in a press statement.
This is the first time in the store’s 156-year history that it will be celebrating a single festival on this scale.
Louis Vuitton also confirmed that the store windows will reman unchanged throughout Christmas, a bold move in Western cities where shops compete for the best seasonal display.
The company has also created a new “Louis Vuitton fabric” especially for the occasion of Diwali. Designed by the Louis Vuitton studio, the fabric features a mix of Monogram flowers and Indian traditional motifs, and has been carefully woven by Indian craftsmen.
Louis Vuitton’s Diwali celebration is yet another sign that India is commanding global respect due to its formidable economic performance in the past decade.
Check out your local Louis Vuitton store! Asian is going global!