Pepsi, and Crocs Improve Business Results with IBM Industry Solutions and Frameworks
Today at the National Retail Federation conference in New York City, IBM (NYSE: IBM) announced a new Consumer Products Industry Framework that can help clients reduce costs and increase revenue through improved consumer relationships, supply chain analytics and e-commerce capabilities. Companies winning business and lowering overhead with these IBM solutions include Crocs and Pepsi Beverages Company (PBC).
IBM Consumer Products Industry Framework
The IBM Consumer Products Industry Framework is designed to meet the key challenges faced by consumer products firms, including:
•Helping consumer product companies build and enhance relationships with consumers, and translate understanding of consumer behavior and preferences into more effective and efficient marketing, supply chain, and retail channel collaboration capabilities;
•Improving trade promotion effectiveness through collaboration with retail customers and channel partners;
•Capitalizing on demand data and other information to drive improved predictive analytics to increase product on-shelf availability;
•Aligning manufacturing and distribution strategies — from raw materials to finished goods — to reduce inventory levels.
This information is great for any entrepreneur to know! I know that it was designed for the Consumer Products Industry but it is applicable to other industries just like ours.