The words Bean and Pole may not mean a lot outside Korea, but Bean Pole is perhaps one of the most recognizable clothing brands in the country. Its popularity has been largely attributable to its heavily American-influenced designs and its use of Hollywood celebrities like Gwyneth Paltrow and Wentworth Miller as their endorsers.
Koreans are sometimes known as the Italians of Asia, for their willingness to give themselves over to high emotion. Nowhere is this more apparent than in stores. No one beats the shoppers of Seoul for sheer fervour, whether they’re trolling for Ann Demeulemeester knock-off bags or military tunics from Korean brand Bean Pole International.
Gwyneth Paltrow and Daniel Henney have teamed up for another round of ads for Bean Pole International, a Korean fashion brand and affiliate of Samsung. Gwyneth, 38, and Daniel, 31, teamed up late 2005 for their first Bean Pole advertising campaign. Gwyneth and Daniel were spotted filming the ad campaign in Mayfair, London.
Meanwhile, a model for Bean Pole, is featured at the top of the page, modeling the Bean Pole Safari Ensemble for the very popular Children’s Line.