Chinese women are becoming more voluptuous. While their frames may remain smaller than those of their western counterparts, the average cup size of Chinese women has grown two centimetres over the last four years.
It’s this kind of research that’s valuable to companies like Aimer, which has its sights set on shaping the Asian figure. Intimate wear in China used to be little to shout about.
The standard was a piece of embroidered cloth, with little or no support – let alone features for shape enhancement. That changed when western brassiere designs became more widely available. Chinese women are now better shaped, and spoilt for choice.
Aimer is one of China’s leading lingerie companies that competes head on with foreign brands. It made its first foray into the international market, with its recently opened flagship store in Singapore. It will also soon expand to Taiwan and Malaysia.