For the business personnel who are at the starting point of their business. The 10 ultimate rules which will help you build and boost your brand.
Unleashing the potential of social media and unique content can help you increase your target audience and clientele in a remarkable way. But getting started without any previous experience or insight could be challenging.
It is imperative that you comprehend the marketing fundamentals of social media. From maximizing quality to increasing your online entry points, abiding by these 10 Rules will help build a foundation that will serve your customers, your brand and your brand image.
1. The Rule of Listening
In order to succeed with social and content marketing, you have to listen more than you talk. You have to sit on the sideline and listen to your audience, read their content and join discussions in order to learn what is important to them. Only then can you create the right type of content that your readers will value rather than becoming a clutter to their lives.
2. The Rule of Focus
Focus on your own market, it is always better to work on your expertise rather than going around in different directions. A highly focused social media campaign is highly likely to become successful rather than a strategy that aims to target all things at all people.
3. The Rule of Quality
Quality is always more appreciated than the quantity, it is always better to have 100 dedicated clients rather than having 10,000 people who disappear after the first time. Always aim at producing content that will be liked, shared and be talked about amongst your customers. Word of mouth publicity is always more effective.
4. The Rule of Patience
Whether it is a startup business or a running business, you always have to be patient and practice it. Social media and content marketing success will not be achieved overnight. It is likely that you will have to work tirelessly in order to get the desired results.
5. The Rule of Compounding
If you publish amazing, quality content and work to build your online audience, they are likely to share it with their own audiences on networks such as Facebook, Twitter, Personal blogs and many more.
This practice of sharing content and increasing the visibility of your creative content is more likely to increase your rank in search engines. The potential of these new entry points is endless and soon you will be able to see the number of visitors increase dramatically.
6. The Rule of Influence
Allocate time and try to find the market giants of social media, the people who already have a huge dedicated audience and are likely to be interested in your products, services or business. Connect with those people and work to build an online business relationship with them.
If your visitors get the perception of you being the man of interest for providing people with interested and useful information, chances are that they will promote and share your content with their own followers, which can expose your business to a greater audience.
7. The Rule of Value
If you just directly promote your product online and talk of nothing else, then eventually people will stop listening, you must add some weight to your conversation. Emphasize on creative content rather than conversions because they will follow once the content is being read and shared, you have to develop relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.
8. The Rule of Acknowledgment
Acknowledge the presence of someone online just like you would if the person was present there physically which means that do not ignore them. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.
9. The Rule of Accessibility
Your job does not only consist of posting creative content and vanishing, you have to be present to respond to the queries of your readers as well, it reassures your potential clients that you are dedicated. Be available to your audience. That means you need to consistently publish content and participate in conversations. Keep in mind that your followers will not hesitate for one second in deserting you and disappearing if you disappear from the online market.
10. The Rule of Reciprocity
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.
Alan Baker, senior branding and design consultant at