Angelina Jolie’s first print ad for the luxury brand Louis Vuitton was released Monday. The 35-year-old movie star signed on to be the face of the brand in a deal worth nearly $10 million, which she mostly donated to charity.
The ad features Jolie on a boat in a Cambodia’s Slem Reap province, PEOPLE reports. She’s wearing her own clothes, no makeup and is sporting her own monogrammed Louis Vuitton Alto bag. The campaign was shot by the internationally acclaimed photographer, Annie Leibovitz.
“People are not used to seeing Angelina in this situation,” Vuitton’s executive vice president Pietro Beccari told WWD. “I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand. This campaign is about a very special person and a very special journey.”
Jolie’s ad is for the company’s “Core Values” campaign, which has featured other high profile people including Madonna, Jennifer Lopez, Bono, Mikhail Gorbachev and Scarlett Johansson.
The ad is scheduled to run for 18 months in various publications.
Jolie’s first adopted son, Maddox, was born in Cambodia.