Users can play games almost anywhere now thanks to social networks, consoles, computers, smartphones, tablets, and mobile phones. But as the gaming space grows, so too does the audience that plays online games. In a recent report, eMarketer explored the world of online gaming and the opportunities it presents for marketers. The report addresses the audiences for each glaming platform, the future of online gaming, players’ perceptions of in-game marketing, and how to connect in-game promotions to your audience. Cost: $695
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