As part of its long established relationship with rock and indie artists, Ray-Ban launched RAY-BAN RAW SOUNDS, a unique musical experiment that brought together Johnny Marr, legendary guitarist of The Smiths, with young contemporary bands. The program kicked off with an invite-only live concert event headlined by Johnny Marr & The Healers and supporting performances by Best Coast and Mona, with Au Revoir Simone spinning throughout the evening at Angel Orensanz Center. Special guests included Johnny Marr & the Healers, Best Coast, Mona, Au Revoir Simone, Olivia Wilde, Emma Roberts, Heidi Bivens, Erin Heatherton, Nick Zinner, Ashley Smith, Jeff Halmos, Cory Kennedy, Luke Treadaway, Lissie Trullie, Andrew Andrew, Wade Oates, George Esquivel, and Norman Reedus. AY-BAN RAW SOUNDS is about stripping back the elements of the song, experimenting with the traditional creative process and celebrating the distinct sound of each band.
RAY-BAN RAW SOUNDS is a collaboration where acclaimed guitarist Johnny Marr has challenged contemporary bands – Best Coast, Mona, Au Revoir Simone, Tom Vek – to write their own track using the Eno and Schmit Oblique Strategies
The Eno and Schmit Oblique Strategies consists of five parts developed by Marr and given to each band including a poem written by Marr, a quote from a famous philosopher, a video of Marr, a photo taken by Marr and a map of the Lower East Side of New York.
Marr has also crafted his personal style of Ray-Ban Signet, which is the first time that the brand has ever collaborated with a musician to create sunglasses. The Johnny Marr limited edition Signet (RB3493) will launch in-stores later this year.
RAY-BAN RAW SOUNDS will culminate in a series of gigs in the music capitals around the world.