Worldwide Mobile Advertising Revenue Forecast to Reach $4.5 Billion in 2012.
It is no surprise that powerful brands, such as Coca-Cola
and McDonalds, have already leveraged mobile marketing
to interact directly with their customers, reach them at the
exact right moment and get high return on investment.
More than 280 million Americans carry mobile phones. This staggering number makes 80% of US population that is becoming more dependent on this technology each day.
Recently Facebook has also said that the new era is more reliant on mobile technologies. The company has said in a news release that the ratio of Facebook mobile phone users has increased at a faster pace.On the other hand Google has also introduced its mobile device named Android which allows the users to use any type of mobile advertisement to promote various products and services at cost effective rates.
Mobile advertising is now recognized as an opportunity for brands, advertisers and publishers to engage consumers in a targeted and contextual manner, improving returns internet marketing tools. For that reason, mobile advertising budgets are set to increase tremendously across the various categories and regions, growing from 0.5 percent of the total advertising budget in 2010 to over 4 percent in 2015.
Search and maps will deliver the highest revenue, while video/audio ads will see the fastest growth through 2015.