Over three-quarters of Asian executives said they saw potential to invest in European businesses and 45 percent were making plans to do so in 2012, the survey of 800 business leaders in North America, Asia and the Middle East showed.
North American executives are less optimistic about Europe’s future and only 7 percent have made such plans. In the Middle East, 14 percent of executives had fixed investment plans for Europe.
“Our research highlights that Asian businesses have the right business fundamentals and, more important, the right mentality to take advantage of the changing landscape,” said Mark Malloch Brown, the chairman of FTI Consulting in Europe.
The global business advisory firm carried out the survey from Jan 9 to 16.
Over 70 percent of Asian executives believe their European competitors are struggling and said EU goods are now cheaper.