Nobody knew Poonam Pandey before the ICC Cricket World Cup 2011. Though, few had seen her in bikini in Kingfisher calendar or some Santa Banta like sites, no one bothered about her. Within a year, she marketed herself in such way that news magazines now publish her interviews. Apart from Google search which bring thousands of pages, you can also see the way she is making news by searching her in Google news. Poonam Pandey became the well known brand name for hot and bold Bikini Model in India.
During ICC Cricket World Cup 2011 she made a statement in Twitter that she will strip all her clothes in the stadium if India wins in the final. This grabbed the headlines in the TV channels and the news papers. It also made her to face the court case and protests from the women organizations at the age of 19 years. But she did not stopped making such statements and uploading hot photos in the Twitter. She concentrated on building a strong brand ‘a hot, sexy and bold Poonam Pandey’. She used cricket at the most to make a presence in the twitter. She offered sexy pictures when Kohli made 183, she uploaded her hot pictures when Tendulkar hit 100 centuries. Now she has 145399 followers in twitter and she claims google titled her as most downloaded model in the internet.
Poonam Pandey, not even a graduate from college, uses the best tactics of social media to be in news. She also makes the cricket analysts and the youngsters to quote her quotes. One of her non sexy decent tweet reads like this “Thanks to Rahul Gandhi for Tendulkar’s 100th 100. Had his grandmother not created Bangladesh, Sachin would not have got his ton”. She posted some hot photo in the Twitter and asked her followers to retweet it to encourage her post more and more pictures with lesser clothes. Her followers did it and she also kept her promise.
Don’t think she just uses her Twitter account to post some hot bikini pics of her own. Poonam Pandeey also tweets like a philosopher. If you want to follow a sexy philosopher, Poonam Pandey is there on Twitter. All her efforts of publicity worked well to make her in the top 10 of the Google Zeitgeist 2011 list of fastest rising celebrities in India, alongside Katrina Kaif and Anna Hazare.