The 1st Commercial for the Hennessy Campaign titled “What’s Your Rabbit” features Manny Pacquiao.
In this commercial, we see a younger version of Manny, running and shadowboxing in the streets of the Philippines—dark footage of dirty boxing gyms.
Then, we see every-day Filipino people gathering around a television set to watch their now idol fight for their nation and people.
The campaign is titled “What’s Your Rabbit”. Meaning that in Cognac, France, where Hennessy is made, they have folk tales that wild rabbits are wild creatures that are rarely seen, but they’re said to be in people’s minds. They are the drive that motivates one to achieve success.
The commercial ends with Manny wearing a very expensive suit looking like he’s about to walk on the red carpet to the Oscars.
There’s a quote from Pacquiao at the bottom of the screen stating:
“Fighting the fights that really matter. That is my Wild Rabbit.”- Congressman Manny Pacquiao