Rather than do a pre-tournament media session at various events, Woods will post a video on his website that will include him answering questions submitted by fans via his Twitter account and Facebook. The first video is expected to be posted on Monday.
“Instead of talking to the media, he’ll talk directly to his fans,” Woods’ agent, Mark Steinberg said. “With social media today, it made sense to connect to (fans) so we’ll selectively pick some events to do that.”
Steinberg said Woods has made himself available for a formal interview or an informal gathering with reporters prior to the start of each tournament he has played. That will change at Quail Hollow next week. He will not address the media on Wednesday either before or after his pro-am round.
Woods will still talk with the media after he plays tournament rounds and will do pre-tournament interviews where he is the defending champion, at major championships and selected events.
Steinberg said the new initiative is not in response to media criticism, most recently when Woods was criticized for kicking a club after hitting a bad shot at the Masters.
“The media will continue to have access to him,” Steinberg said. “This isn’t anything more than a couple of times a year to interact with the fans. They deserve that.