Japanese beauty product maker Cle de Peau Beaute is releasing a moisturizer, La Creme, that will sell for more than $13,000 for a 50-gram jar (less than 2 ounces).
As Stylist Magazine notes, the luxury moisturizer is five times more expensive per gram than gold. Parent company Shisheido is releasing La Creme on September 21 to mark the company’s 30th anniversary.
And while only three jars of the creme will be sold, the company has enlisted actress Amanda Seyfried to help promote the product. The moisturizer reportedly comes encased in 30 layers of crystal and will be housed in handmade jars topped with three platinum rings.
“We do not usually make limited editions of our products, but this is to mark a special occasion for the Cle de Peau Beaute line,” spokesman Megumi Kinukawa said.
So would anyone actually spend $13,000 for a jar of moisturizer? A 2008 report from the YWCA found that American women spend $7 billion on makeup product annually, equaling about $100 a month per American woman.
“We hope it will appeal to our loyal customers and people who are interested in gorgeous brands,” Kinukawa said.
Video of promotion below.