A smartphone app that caters mainly for bashful Asian lovers has recorded a million downloads since its launch last November, and now the developers are eyeing new markets.
Couples unwilling to share their relationship with the world through Facebook or other social media have flocked to sign up for Between, an intimate app designed for two.
Between, available on iPhones and Android-equipped models, offers privacy for couples who want to swap photos, messages, schedules and short voice messages via smartphone.
Developers say some 4.6 million messages and 350,000 pictures are exchanged daily. Between was named Best Mobile App of the year at a competition for new global ventures in the Dutch city of Amsterdam.
Between lets them share photo timelines, send messages and mark anniversaries, birthdays and other dates on each other’s calendars.
Connection to the service is completed when both parties enter each other’s phone numbers after registering. If a couple breaks up, one of them may disconnect the service and all the data will be deleted.
The application is password-protected and is never available to more than two people at any one time.
Between is available in 13 languages including Korean, English and Japanese. At present it mainly targets Asian users because of their culture of keeping loving relationships to themselves.
Some 75 percent of users are Koreans, 7 percent Chinese and 6 percent Japanese.
Ouch! That’s going to make a breakup quite hard. Unless, you are doing the breaking up, then that’s quite easy! Just DELETE! lol