Dunkin’ has determined South Korean customers think of the shops as places to buy doughnuts but not coffee. So the company is getting creative — and maybe a little a little creepy — with the coffee reminders.
The only problem is, how do you know they are going to go to your shop (Dunkin) instead of Starbucks or the local coffee shop? Might be spending marketing dollars for nothing!
OMG Imagine if they did this in America? Might as well have a stand right on the bus!
Disney has been using a similar marketing technique for years. If you’re ever at Disney World, you might check out the artificial smell over on Main Street: fresh baked cookies to lure you into the bakery.