As we have seen recording stars extending their talents in the realm of fashion, Kelly Rowland is the latest pop star who has designed a line of watches with Dutch based TW Steel under her role as brand ambassador. Unveiling her CEO Tech special edition watches with oversized faces in pastels and jewel tones, adorned with colored crystals for that dazzling touch of bling, Kelly celebrated with the CEO, Jordy Cobelens, at the Top of the Standard, dancing to the music by Steel Entertainment Group – the official entertainment division of TW Steel. Jordy, who was formerly a DJ before taking the reins of the family business, has always understood the bridge between music and fashion.
The highlight of the evening was the spectacular fireworks display over the Hudson set to Frank Sinatra’s New York, NY that dazzled even the most jaded New Yorkers. Being on the 18th floor you almost felt like you could touch the lights.
Both Kelly Rowland CEO Tech executions, CE4006 (44mm) and CE4007 (44mm), simply radiate flare and showcase the singer’s love of distinct styling and her passion for her favorite colors, pink and blue. Featuring 56 stunning zirconia baguettes, in either pink or blue, both watches house a chronograph movement with a sandblasted case complete with AA-grade PVD rose gold plating. Kelly’s signature then adorns the case back on each timepiece which is presented in a luxurious CEO watch box.
“It’s been a fantastic night here in New York and we’re delighted to finally unveil to the world the watches designed with Kelly,” commented Jordy Cobelens, CEO of TW Steel. “We talked about collaborating back in December as we know Kelly has such a strong sense of style and loves to make a statement.
“The pieces which now bear her name are truly amazing. They’re bold, but remain elegant and of course they’re true to TW Steel’s DNA by being oversized. Kelly connects to so many people and we’ve been able to celebrate that tonight here in New York. We look forward to taking her timepieces into the market now where I’m sure they’ll have massive appeal.”
“I have to echo Jordy’s statement about it being an amazing event to debut my first TW Steel watches,” enthused Kelly Rowland. “I know from previous experience that TW Steel does everything ‘Big Time’ and tonight was no exception at The Standard, especially with that outstanding firework display. For me it’s amazing to finally share with everyone the watch designs we worked on together and to see everyone’s enthusiasm for them. I simply love how they look. They’re both exciting and stylish which was my goal all along.”