Yotam Solomon unveiled “War in Iraq” during New York Fashion Week 2012. Solomon’s collection is inspired by the major historical events and their consequences on the world. Focusing specifically on battling terrorists in Iraq and Afghanistan and the effects on society, Solomon demonstrated how cultural clashes change our lives and history through fashion. The collection relates to the way we, and our governments, operate to raise awareness and understanding about the current occupancy of the United States in Iraq and Afghanistan.
“After the success of the ’Oil Spill’ collection, designed to raise awareness and funds to clean the BP Spill, and my ‘Drug & DNA’ Collection, I wanted to create a line that was inspired by the Iraq war and it’s relation to our society, personal life, and future as humans,” says Solomon. “Living in Hollywood is nothing close to being in a battle field, from parties to gym sessions, one seldom thinks of war.” Solomon grew up in Israel where he was exposed to actual battles and learned at a young age the importance of seeking the truth and not always believing your government’s political agenda.
“War in Iraq” offers a wide range of personalized options for trims and colors. The collection is all about individualism using army life and desert living motifs as recurring thought-provoking themes. Details such as cutouts, exotic skins, natural fibers, hand stitched overlay trims, contrasting colors inspired by different opinions, and custom low impact dyes create this revolutionary and politically charged collection.
During the past year the Yotam Solomon brand has collaborated on new collections and has sparked interest from his Hollywood neighbors including Stacy Keibler, Victoria Beckham, Kim Kardashian, and Nikki Reed, as well as companies such as Coca-Cola and LG.