Chinese actress and UNEP goodwill ambassador Li Bingbing receives temporary tribal markings from members of the Samburu tribe in Samburu game reserve. Li Bingbing was on an official visit to the Samburu reserve in Kenya to highlight issues of Africa’s poaching crisis.
Li, a major star in China, said citizens and the business community in Asia can “play a crucial role in preventing the illegal killing of elephants in Africa by saying no to ivory products”.
She has been visiting the east African nation as part of an awareness campaign aimed to help stamp out a rise in elephant killings, and reduce the demand for ivory.
Demand for ivory is highest in the rapidly growing economies of Asia, particularly China, UNEP warns, saying that seizures of ivory heading to Asia have doubled since 2009.