By 2050, minorities will represent 54% of America; yet most American business leaders remain uninformed about what diversity means to business, leaving them unable to inspire innovation in their diverse workforce and multiply the equity of their brands.
One need only look around to see the growing visibility of African American, Asian Pacific Islander, Hispanic and other minority groups in American society. Even the newly-crowned Miss America, Nina Davuluri, is for the first time of Indian descent. Her parents are immigrants who came to the United States from India in 1981. Davuluri’s talent during that portion of the competition: a classical Bollywood fusion dance.
May is Asian Pacific American Heritage Month, and a highlight this year were images shared on Flickr from the National Archives that relate to the Asian Pacific American experience. Among the photos and documents is a copy of The Chinese Exclusion Act of 1882, showing how long and hard the road to diversity and inclusion has been – even as we still have a long way to go.
The demographic shift in America demands it – demands that the products and services we deliver connect in culturally relevant ways with the changing face of America’s new consumers and the workforce that is creating them.