Pinterest has just launched in Japan, its fourth country outside of the U.S.
The launch comes 18 months after Japanese e-commerce giant Rakuten became an investor in Pinterest.
Japanese users can log onto the site using Rakuten Connect, its version of Facebook Connect which gives access to Rakuten’s online store and other services. Rakuten has 80 million members, compared to Pinterest’s current base of 70 million users.
The localized site features subcategories that cover 100 different topics for hair styling, paper crafts, products, design, art and food popular in Japan.