Sales on Christmas Day jumped 16.5 percent over last year — an even bigger percentage increase than what online retailers saw over Thanksgiving Weekend, according to IBM.
IBM was unable to provide an exact dollar estimate for online sales on Christmas Day, but did note that mobile traffic to online retailers’ sites was higher on Christmas Day than any other day this holiday season.
In all, smartphones and tablets accounted for nearly half (48 percent) of all online traffic on Christmas Day, up 28.3 percent from 2012. While traffic was high, purchasing rates were lower, albeit still impressive, accounting for nearly 29 percent of all sales on Christmas Day. The vast majority of those sales took place on tablets.
IBM did note that shoppers referred from Facebook were four times more likely to make a purchase compared to those referred from Pinterest. That said, Pinterest shoppers spent more on average than their Facebook counterparts: $86.83 per order versus $72.01 per order.