Yes its that glorious time of year again in La La Land – Awards season. Just days after ringing in the New Year, LA prepares for its busiest months, encompassing Jan through the beginning of March, when celebs don their finest jewels and gowns and we get a chance to experience the pampered life of a celebrity at the gifting lounges. Most recently, we had an opportunity to stop by the GBK Lounge during the Golden Globes weekend on the rooftop of the L’Ermitage Hotel in Beverly Hills. Nominees and presenters, along with other celebs walked out with enormous body sized duffel bags filled to the brim with goodies. They were pampered with gifts from participating lifestyle sponsors and enjoyed music by celebrity DJ, DJ Don P, and food from the event’s many gourmet sponsors.
Among the luxury and must-have lifestyle brands were gifts from Title Sponsor, Pilot Pen. Pilot Pen offers superlative writing instruments renowned for quality, performance, cutting-edge technology and consumer satisfaction. Award Nominees and Presenters received an assortment of their fine writing instruments including the Black Matte Vanishing Point, the Pilot MR Metropolitan Collection Silver Ballpoint Pen, and the FriXion Clicker Erasable Gel Ink 8 Pack Pouch.
Other great gifts include some unique luxury items like premium bedding toppers from presenting sponsor, airweave. airweave is the number one super-premium bedding topper in Japan and is celebrating its launch in the United States in January 2014. It was the bedding of choice by Olympic athletes from Japan and the US who sported these toppers with them while competing.
Lavish destinations have become a signature GBK Lounge gift, and this year the celebrities received certificates from some of the most luxurious destinations like The St. Regis Bora Bora Resort, gifting a destination package to include 3 nights in a Deluxe Overwater Villa, daily breakfast and 20% discount to Miri Miri Spa by Clarins and Caribbean Living Magazine/Hard Rock Hotels, International, who gifted an all-inclusive trip to the Hard Rock Hotel Punta Cana.
Beauty products that are both deluxe and functional filled the lounge including gifts from Tweezerman; Sleep-In Rollers, hair rollers that are designed to flatten like a sponge; Minerva Research Labs, gifting Pure GOLD COLLAGEN®; a variety of eyelash, brown and skin products from The Crave Collection; Burke Williams Spa; Regeneca WorldWide, gifting their RegeneBlend antioxidant beverage blend; and Barbar Hair Tools.
A true highlight of any GBK lounge is the incredibly diverse and trendy fashion and accessory products. This year’s event featured products from Fiamma Jewelry, Threaded Creations, Luminita, gifting Leather / Beads Bracelet magnetic clasp; jewelry from Made By Survivors; Coordinates Collection, gifting their Gold Legend Bracelet; The Artisan Group®, gifting the celebrities and members of the press a lovely collection of trendy jewelry, spa and bath products, fine art photography, and other handcrafted gifts; SPANX by Sara Blakely; cross body ipad covers and other accessories from Rolf Bleu™ by Caryn Sterling; and gifts from Planet.ECO.
Gourmet sweets and treats were sampled and gifted at the event from Kyra’s Bake Shop featuring delicious treats that are gluten free; Yoplait Greek; Bulgarini Gelato; Rollin’ Rib BBQ, bringing their slow cooked smoked BBQ flavor to attending guests; Sabra, the leader in refrigerated dips and spreads; SAAS Hot Sauce; and V Wine, gifting select Wine Club Membership to their tasting room with wine from over 22 California boutique wineries. Other food and beverage delicacies include Brownie Brittle, COMBOS Baked Snacks, Marathon Bars, Matt’s Munchies, Pasta Chips, popchips, and VitaCoco.
Technology and unique finds included FLUXMOB, who was onsite gifting their BOLT – the world’s smallest battery pack and wall charger combination; Sir Ike Audio, gifting luxury Bluetooth Audio headsets; Shutterball, the remote shutter enabling the ultimate hands-free “selfie” with a smartphone; BLOW HOOKAH, a revolutionary electronic hookah; 100candles.com; The Love Architects, gifting an autographed copy of “Real Love, Right Now” and 1 hour of Love Whispering; EmergencyLink, an emergency ID network, donating $100 to The American Red Cross for each new celebrity member; and Global Women’s Empowerment Network, a non-profit organization transforming lives beyond abuse.
Charity beneficiaries included:
GUARDaHEART Foundation – a non-profit foundation dedicated to raising awareness of heart disease prevention by spreading the word to guard your heart and save your life. For more information, please visit www.guardaheart.org
Lambda Legal – Lambda Legal has been making the case for equality on behalf of lesbians, gay men, bisexuals, transgender people and those with HIV across the nation for 40 years. Their impact strategy combines groundbreaking work in the courts with innovative education and policy advocacy to change the hearts and minds of the public — and to teach people how to make sure that LGBT civil rights are respected. Lambda Legal’s mission is to achieve full recognition of the civil rights of lesbians, gay men, bisexuals, transgender people and those with HIV through impact litigation, education and public policy advocacy and their work is an integral part of the continuing struggle for civil rights in America. For more information, please visit www.lambdalegal.org