This February Jason Wu will debut his first collection for BOSS at New York Fashion Week. This season is the first that BOSS is showing a women’s-only collection, as well as being on the official New York Fashion Week schedule.
Wu has been masterminding a short film, shot by Inez van Lamsweerde and Vinoodh Matadin and featuring model Edie Campbell entitled ‘This is Boss’ that will be released on the Hugo Boss website on February 7.
The video features Campbell wearing a black cashmere trench, black shirt and trousers, as well as a black shift dress. She’s filmed in and outside the house, with the edit featuring digital effects of bold flowers and streaks across the screen all shot with a techno soundtrack.
‘It’s a fashion-image piece that gives you a visual representation about the Hugo Boss woman I had in mind, and who she should be,’ said Wu.
‘We are absolutely delighted to have an outstanding talent like Jason Wu on board,’ said Claus Dietrich Lahrs, CEO of HUGO BOSS, in a statement issued today. ‘This will generate a powerful and creative statement for BOSS Womenswear and show our commitment to focus even more on the female side of the brand.’
Wu will get into his BOSS with the pre-fall 2014 collection, before sending his first mainline BOSS collection down the runway during the New York autumn/winter 2014 shows in February 2014.