Monique Lhuillier is launching her first ready-to-wear advertising campaign, with the first images set to appear in Vogue’s February and April issues.
CEO Thomas Bugbee, the decision to finally develop an ad campaign for rtw, which the brand launched in 2002, comes at an important time for its growth. “We felt it was time to present ready-to-wear campaign that would support our stores in L.A. and New York, which opened in October 2012, along with e-commerce, which we recently launched.”
The spring ads will be a 75 percent print, 25 percent digital buy, he said, adding that the digital portion will appear via Google display ads.
It will also run digital ads on brides.com, TheKnot.com and Google.
Ms. Lhuillier is Filipina!