Customers shopping at Birchbox’s original retail shop in Soho, located at 433 West Broadway on Friday, September 19, 2014, will have the opportunity to build their own sample box, a $15 value, for free. This offer is in celebration of Birchbox’s first Customer Appreciation Day– created as a gesture of thanks and gratitude for the tremendous support Birchbox has received since their launch in 2010.
In recent years, Birchbox tested their retail store concept by holding popup shops at Chelsea Market during September New York Fashion Week in conjunction with the Spring 2013 and Spring 2014 shows. Originally invite only for industry and press, a visit to the Birchbox Sample Stop became possible for any Birchbox fan for a small fee last September.
The Birchbox store opened its doors in July 2014 settling into a permanent home on a bustling street in Soho, one of New York’s most famous shopping destinations. Shoppers can purchase full size products curated by the beauty savvy Birchbox buyers, create their own sample boxes for $15 a pop, and schedule hair, makeup, and nail services in the studio space below. For the fellows, Birchbox Soho also offers plenty of selections from Birchbox Man.
Store hours are Monday through Saturday 10am-8pm, Sundays 11am-6pm. Free boxes will be given on Friday September 19, 2014, as long as supplies last.
For those fans who cannot make it to the store for this event, there is still an opportunity to win a special treat from Birchbox. Click through to nominate yourself or a friend to receive a personal delivery from Birchbox, anywhere across the country, direct to a home or office.