As editors, we’re busy running from show to show. One of the best parts of fashion week is relaxing in the adjacent lounges for some pampering and downtime away from the crowds. Over the weekend, GBK, one of the premiere luxury lifestyle gift lounges and special events companies, partnered with Pilot Pens to create a stylish gift and style lounge at the Empire Hotel.
GBK’s motto for this yearly event is “It’s All About Style!”, and everything from jewelry to luxury skin care and the stylish array of Pilot Pens arranged into a couture dress that walked the runway was a highlight of the weekend.
Celebs, editors and influencers stopped by and received special gifts from Pilot Pen’s FriXion Clicker, an erasable pen and stylish MR Animal Collection. Guests were also treated to cocktails from Partita Tequila and Svedka Vodka, where ambiance was created by DJ Max Power (http://www.mattpreis.com) and floral designs from Floral Heights Flowers and Events.
Highlights of the lounge included gifts and makeovers from Michael Todd True Organics skin care line and Hard Candy’s electrifying line of cosmetics, preparing guests for a glam night out on the town.
Other exciting products that were showcased included threading treatments from Brow Art 23, Art-inspired sterling silver jewelry from Cynthia Gale, anti-aging skin care from EMK Beverly Hills that uses an exclusive plant placenta formulation, JeJu Sixteen Water – water that is naturally purified through 16 layers of volcanic bedrock, Glass Beads Woven Bracelets and Tassel necklaces from LUMINITA, Palace Resorts in association with Caribbean Living gifted a four day/three night stay for two at the brand’s signature property, Moon Palace Golf & Spa Resort, monogram necklaces from Jane Basch Jewelry, Gift certificates and SnapBacks from Robdechi, Hydroxycut Drops, Skinny Coconut Oil – the only 100% RAW, supplement grade coconut oil in the world from Skinny&Co, handcrafted gifts and accessories from The Artisan Group®, and edgy high heels from Princess London Shoes.
As GBK always partners with a charitable foundation, this year the beneficiary was Gabrielle’s Angel Foundation for Cancer Research. Gabrielle’s Angel Foundation for Cancer Research funds the nation’s best and brightest scientific investigators with eighty-nine cents of every dollar raised directly funding doctors. These doctors’ main goals are to improve the efficacy of cancer treatments, reduce their toxicity and improve the quality of life of patients with leukemia, lymphoma and related cancers. For more information about the foundation, please visit www.gabriellesangels.org.
Another glorious reason to love NY Fashion week!