How much did Apple pay for THAT placement?!!
The Apple Watch worn by Liu Wen, supermodel, on Vogue China’s cover inspired Jess Cartner-Morley, the Guardian’s fashion editor, to talk about Apple’s five special moments in its precisely strategized approach to fashion.
- Vogue China’s cover showcases Apple Watch
- Apple is impacting fashion royalty-the elite that cannot be bought
- The long-term involvement of a behind-the-scenes group of fashion’s influential players
- Apple Watch’s first showcasing outside Cupertino was hosted by Colette, the sneaker culture embracing Paris fashion boutique
- Perfect timing
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