This past week Asiance, along with other top Asian publications, journalists, and bloggers were fortunate enough to get a sneak peek at some exciting new products from Shiseido at their Spring 2015 Launch at the stunning AIRE Ancient Baths, a magical urban oasis in the heart of Tribeca. Shiseido has always and continues to be a leader in the luxury skincare market, and has proven to be constantly seeking out the latest technology to give their products that extra edge. And every season they have been pushing out revolutionary ways in thinking about skin health. This season is no exception.
The afternoon preview began with an informative presentation from Shiseido’s lovely Senior Vice President of Marketing, Tomoko Yamagishi-Dressler, while we enjoyed delicious bento boxes and tea. We heard all about the team of doctors, chemists and specialists that work behind the scenes developing those super stellar formulations that give our Asian skin that radiance and youthful glow. The most exciting of innovations this season is a breakthrough in sunscreen technology. Because the products are not yet out, I am not able to give any more details, except that it is a game changer, especially during the hot summer months and days at the beach, and a must-have sunscreen to use year-round.
We then descended into the underground spa and plunge pool area for product demonstrations. The warm, humid air immediately greeted us while the stone and historic vibe of the baths channeled the energy of Ancient Rome. This was perfectly contrasted by the sleek, beautifully modern displays from Shiseido, that showcased their additions to the existing Bio-Performance, White Lucent and Ibuki lines. Stations were set up for each new product and appropriately adorned with fun graphics and displays. A representative was also present to demo and answer any questions we had. All three lines target every imaginable skin concern, from redness, to dull aging skin. Each line uses state of the art technology and ingredients to target the specific concern so truly a product for every skin type and age group.
Keeping in tune with Shiseido’s excellence in color technology, they once again have added brilliant new hues to their eye color collection (three new shades) as well as other exciting new makeup products. We were able to test out these shimmering shadows and rich concealers and lip colors, truly appreciating the magnificent interplay of light and color.
I can’t wait until these products launch in a few months, beginning in the early part of next year so that I can post an update with all my favorites. Stay tuned for more details in the months to come!