Japanese fashion designers have long been recognized for their creativity and futuristic vision that weaves pop culture through its artistic interpretations of fashion.
It was no different this season during the TOKYO RUNWAY meets NEW YORK show that was held during NY Fashion week last week.
A collaboration between the Japan Ministry of Economy, Trade and Industry (METI) Startup and New Business Promotion Division Small and Medium Enterprise Agency and the Japan Fashion Week Organization, it is always great to see new emerging talent with the support of the Japanese government.
The show highlighted seven Japanese contemporary brands to condense casual, luxury, and street which culminated in a show that aimed to inject energy into the Japanese market and generate international interest. The Fall 2015 roster includes: clean, contemporary clothing from AULA; layered and textured designs from DOUBLE STANDARD CLOTHING; the bold colors and couture inspired clothes from DRESSCAMP; Tokyo street style represented by FIG&VIPER; feminine designs from HAN AHN SOON; FW15 and 16SS limited edition collaboration collection by Mastermind featuring A-GIRL’S; and the elegant world expressed by Riccimie NEW YORK.
“Choosing to show at New York Fashion Week rather than other fashion capitals was a natural choice as New York City is celebrated for its diversity and a kindred spirit with Tokyo’s energy, eclectic tastes, and excitement,” said Shinji Hirato, Producer TOKYO RUNWAY meets NEW YORK.
“We are confident showing in New York City will revitalize interest in the Japanese market from a global audience.”
He added, “Japanese fashion has long been an inspiration for pop culture from musicians to movies and this showcase is a prime opportunity for the fashion industry to view the diversity of Japanese fashion and coming trends first hand.”