Favorite British beauty brand Boots has officially landed at Duane Reade with a full spectrum of their beloved beauty and makeup products. Since the opening of their first UK store in 1849, Boots recognizes that every woman possesses an individual beauty and offers an assortment of products and colors tailored to one’s individual tastes and needs without a hefty price tag. To celebrate their launch in Duane Reade and Walgreens stores, Boots kicked off the evening’s festivities in a very British way with iconic Brit cocktails & appetizers like Pimm’s cups and meat pies and a special performance by UK’s pop artist Marina Lambrini Diamandis.
To elevate the customer experience, Boots beauty advisors are available at all Boots counters throughout the NY metro area and are on hand to provide personalized skincare consultations, complementary makeovers and touchups. One of the most innovative products is their Match Made program which scans your face and matches you with the perfect foundation shade. The Boots No 7 scientists spent four years measuring the exact skin color of more than 2,600 women to create a range of skin true foundations shades for all ethnicities. The Boots No 7 line is now celebrating it’s 80th anniversary and is famous throughout the world for its powerful skin care products that deliver anti aging products with clinically proven results at an affordable price. The newest breakthrough addition to the line is the Boots Botanics that harnesses the beauty boosting power of plants to create an organic and effective skin care solution for those with sensitive skin.