Donna Karan International has named Chow Dao-yi and Maxwell Osborne as creative directors of DKNY.
Caroline Brown, chief executive of DKI the new creative team “has a solid platform to re-energize and redefine what authentic New York means for DKNY right now given today’s world of fast living, extreme innovation and global competition at the highest level.”
Founder and Chief Designer Donna Karan, said: “I started DKNY with the goal of creating a brand that captured the very best of New York and could bring that great energy to the world. It’s been an incredible journey. Today DKNY is present from New York to London, Hong Kong to Dubai – all with the genuine expression of this great city. Now is the right moment for it’s evolution and I am so excited for the next chapter of this company working together with this new creative team.”
This team represents a new creative configuration for the company, dedicated to building a brand experience across design, digital, marketing, architecture and brand messaging.
Chow and Maxwell are the founders and creative directors of Public School, for which they won the CFDA award for Menswear Designer Of The Year in 2014. They were previously the recipients of the prestigious CFDA/Vogue Fashion Fund in 2013. Chow and Osborne will be in charge of all DKNY collections, dividing their time between both companies.
Osborne and Chow said: “We both grew up in NY and DKNY has always been part of the landscape of this city in our formative years as designers and as New Yorkers. It is one of the brands that helped change the game for us and for American fashion. It evokes everything our city was always about – energy, disruption, new thinking and transcending all boundaries. We are extremely proud and excited to be joining the company and to contribute to the next chapter of DKNY, one of the most iconic American brands created by Donna Karan, a true inspiration.”