Starbucks plans to triple the size of its workforce and the number

Starbucks plans to triple the size of its workforce and the number of its local network of shops by 2014.

Starbucks believes China will be its second-largest market by 2014.

The coffee giant successfully entered 13 new Chinese cities during its fiscal year 2011, opening an average of one store every four days. At present, Starbucks has about 10,000 employees working in over 570 stores across 48 cities in the world’s second-largest economy.

China’s coffee shop market is forecast to surge 55 percent to 4.5 billion yuan ($714 million) in 2015 from 2.9 billion yuan last year, according to data from Euromonitor International.

Source WSJ.com

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