Google Predicts Explosive Internet Growth in India

Google Inc. predicts India will add 200 million Internet users in the next two years, but capitalizing on that huge emerging audience will be challenging in a country where television and newspapers suck up advertising dollars and the government is throwing up regulatory hurdles.

In an interview, Google’s country head in India, Rajan Anandan, said the Web giant expects India to reach at least 300 million Internet users by 2014, up from about 100 million now, as telecom carriers invest in high-speed wireless infrastructure and smartphones become cheaper.

Even without those technology advancements, India is already the third-largest Internet market by users, behind China and the U.S., and with only 8% of its population of 1.2 billion online, there’s plenty of runway for growth.

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