Hermès Taps Into the Expensive Sari Market
Hermès opened its first stand-alone store in Mumbai this past weekend, which they celebrated with the launch of a new product: pricey saris for their wealthy Indian customers. It is the first street-level store opened by any luxury brand in the entire country.
The Hermes store is housed within a beautiful Victorian building, with a corner location in Horniman Circle, steps from the historical Fort area. The new Hermes store in Mumbai covers three floors and includes all product lines, including home collections, watches, perfumery. On the top level a contemporary art gallery will be host to exquisit art events. The Hermes store is operated in joint venture with a local partner, a major holding company which, among other businesses owns the Ista Hotels chain in India. The company operates two other stores, one in New Delhi and a smaller one in Pune, within the Ista Hotel.