This may be an only 55 second snippet of Lane Crawford’s first

This may be an only 55 second snippet of Lane Crawford’s first campaign video, but there is a whole lot of style packed into this less-than-a-minute clip.

Nick Knight brings his visionary touch to the project, taking Chinese beauties Ming Xi, Xiao Wen Ju, and Wang Xiao, transforming them into superstar vixens in this surreal clip. Superstar stylist Edward Enninful creates the ultimate modern wardrobe using a selection of key pieces from names like Azzedine Alaïa, Alexander McQueen, Altuzarra, Balenciaga, Celine Jil Sander, Proenza Schouler, and Yves Saint Laurent – just to name a few.

Take an exclusive first look behind the scenes of Lane Crawford’s first ever campaign film to see the work that went in to creating the brand’s seasonal vision.


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