Phillip Lim Goes Global

Asian American designer, Phillip Lim, has big plans to launch his business into the Asian market, with an additional 15 stores scheduled to open in China by 2016.

Lim, who’s 3.1 label, currently has six stores worldwide and has planned a relaunch of his site, 31phlliplim with a chance to win a $3000 shopping spree.

According to Style.com, the site was developed by King & Partners and will be an all inclusive online flagship.

“We really wanted to merge the brand experience with the online shopping experience seamlessly—so the site has surprise content, a personalized touch with the dressing room, and ‘3.1 World’ so that guests can really get an insight into what we do and where it comes from,” Lim tells Style.com.

via Style.com