Finding the Perfect Fit with Eddie Bauer

Finding the perfect fitting denim can be a monumental task as women come in all shapes and figures. Eddie Bauer understands the needs of a woman and spoke to over 400 women to find the perfect fit. From their research, they discovered three fits- Truly straight, slightly curvy and curvy with lengths varying from short, Petite, Regular, long, and Tall in sizes from 0-20. Truly straight is a mid rise designed for a rectangular shape, with a smaller seat and straight through the thighs. 54% of women have a modified hourglass shape that suits a slightly curvy silhouette with a slightly fuller hip & thigh. And curvy is designed for the true hourglass shape with a full hip & thigh fit.

Can’t wait for its launching on Aug 6, in stores and online at www.eddiebauer.com

Stay tuned for an Asiance reader twitter giveaway for the launch!